For Photonis, the UFC is a unique channel to create high brand awareness among a much larger target group than we normally focus on. Not only active military personnel, but also influencial reserves and ex-military are considered an important target group to Photonis. The complete concept of the UFC is strongly in line with our corporate values and lies in the field of interest of our night vision target groups. It is a unique way to approach our markets and shows the Photonis; ability  to think outside existing boundaries to market our products.